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Sports, for many people, play a critical role in the world. It represents devotion to a lifestyle, passion and hard work. When two teams go head to head, it pits one side against the other to determine who is the best.
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The beverage industry across the world is currently facing reduced consumption in addition to a significant disruption to their supply chains. While consumption of beverages has increased by people at home, but out of the home consumption, which has historically been the highest in terms of margins are at a standstill. Countrywide lockdowns and social distancing have meant that people aren’t sitting in food courts and restaurants to casually sip on a beverage while they shop. If anything, it could signify a long-term change in consumer behavior, according to some experts.