Prioritising international markets

Which should we tackle first? Selecting target markets.

Market entry support

How do we ensure a successful launch? Our core service: end-to-end research and consultancy.

Market review

How do we improve what we have got? Quicker, smaller market investigation.

Prioritising international markets, market entry and review

Our core market research services that help your international expansion are:

Prioritising international markets – which should we tackle first?

  • A rational structure for selecting target markets
  • How to size the opportunity in the local market

Market entry support – how do we ensure a successful launch?

  • Our core service, end-to-end research and consultancy
  • Guarantees a strategic entry to the selected market
  • Decision support on whether and how to launch successfully

Market review – How do we improve what we have got?

  • Quicker, smaller market investigation
  • Ideal for tactical adjustment to an existing market presence (e.g. basis for renegotiating distribution/partner arrangements, targeting new customer segments etc)

Competitive marketing and promotional guidance

  • Competitor intelligence and how to respond effectively
  • Uncovering successful promotional strategies/best practice in the local market

Global market research tools and procedures

We have a range of specific global market research tools and procedures designed to answer your questions about expanding into international markets.

They include:

  • Structured prioritisation of export markets
  • Focused desk research using a wide range of published and pay-per-view sources
  • Research using Vantage marketing and sector specialists who are actually in the country we are researching

Global market research methodologies we apply:

  • Telephone, online and face-to-face in-depth interviews
  • Focus groups
  • Online panels
  • Competitor audits
  • Social media/online networks to identify expert witnesses in a given sector
  • Theme and content analysis
  • Industry forums
  • On-the-spot research at relevant industry events
  • A range of reporting formats to suit the needs of your management team

We also offer guidance for other export related matters: relocation, logistics, local providers, culture, language, etc… Contact us here for a detailed quote.


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